Attributes of the Best Loyalty Programs

The best loyalty programs don’t generally happen accidentally. Here are a number of the key attributes that we see within the most successful loyalty program apps for restaurants.

Simplicity

There are good reasons to stay things simple. It must be easy to know for your customers but even as importantly, it must be easy for your staff. If the workers don’t catch on, then it’ll never work. Alongside your most loyal customers, your staff is your most vital brand ambassadors.

Easy to Join

Onboarding your customers must be quick, easy, and as frictionless a process as possible. Gone are the times where customers are happy to fill during a 2 page, handwritten form to hitch a program. Employing a loyalty app for restaurants is often easy thanks to streamlining this process. Consumers are now very adept at downloading apps and there’s increasing participation in loyalty card applications and own brand loyalty applications throughout the planet.

Achievable Rewards

It’s really important for the customer to feel that they will achieve the rewards on offer. This, of course, must be matched to the sort of business and frequency of visits. Useful ways to assist with this is often to supply interim rewards along the way and supply a signup reward as a further incentive to hitch. Our data research shows that with an easy coffee rewards apps for restaurants you offer a free coffee on check-in you’ll encourage 3 times more participation in your program than if you didn’t offer this incentive.

Perceived Value within the Rewards

It goes without saying the customer must perceive some value within the rewards provided. Without this, there’s no incentive for them to participate. However, another key factor here is that you simply want your staff to believe the worth to the customer. With this, they’re going to happily onboard your customers and promote your loyalty program.

Surprise and Delight

This element is usually missed and is really one among the simplest to implement. Using features like a birthday club or pushing out many thanks messages or using shareable coupons that your customers can give to their friends are simple ways to surprise and delight. Even though someone knowingly signs up to a birthday club, when it comes around it’s still a pleasant surprise to receive a birthday message and even better if it also has a further reward.

With a digital loyalty card application, these features and attributes are easy to implement and attain. There also are more benefits for you and your customers in running digital loyalty program apps for restaurants.