3 Ways to Build Customer Loyalty at Your Restaurant

Did you recognize adopting loyalty program apps for restaurants for your customers can increase sales by 30%?

You work so hard to urge new customers within the door: you spend more on signage to urge more pedestrian traffic, your social media presence is on point, and you’re always ensuring your menu is on-trend. But what are you doing to form sure your customers keep returning to spend more on your food? Confine mind that acquiring new customers is usually costlier than keeping those you’ve got, so treating customers like gold also can be less expensive thanks to increasing sales.

The good news is that restaurant POS systems Australia and apps have made it easier for restaurants to make loyalty programs that affect the rock bottom line and permit the tracking of success. Loyalty programs empower restaurants to:

• Reward their customers with points to encourage repeat business and better spending
• Communicate with their customers via text and email to stay them engaged
• Collect valuable customer information that results in customized rewards

The best restaurant loyalty program will keep your customers returning to your restaurant – and spending more once they’re there. So let’s get right down to the nitty-gritty details of how you’ll create the easy loyalty program for your customers.

1. Reward Your Customers with Points

Ever play Candy Crush or Farmville? Ever experience the push of snapping up 10,000 points for acquiring some rare item you’ve been trying to seek out for ages?

People love playing games – and points are the foremost common sort of currency within games around the world. So it’s no accident that companies have adopted a points system to reward their customers – this process is named “gamification”.

Loyalty cards and apps are key to powering up your restaurant through gamification. Use a loyalty program to enable customers to rack up points for each dollar spent, with the choice to redeem or keep collecting. Loyalty programs are great for creating your customers feel special via points collection – and gamification is all about encouraging customers to collect as many points as they will in order that they keep returning to spend more.

To make coming to your restaurant a game. Rewards apps for restaurants your customers with double the points if they visit your restaurant two days during a row, or five times the points if they invite a lover to hitch the loyalty program. The more points or rewards your customers earn, the more they’ll want to return back to earn more points. Once you pair a loyalty program with an exceptional customer experience, you’re creating a dream environment for repeat business.

2. Confine Touch together with your Customers via Email and Text

Driving loyalty requires communicating together with your customers in the ways they need. More restaurants are now using targeted communication via email and text to bring customers back for promotions, happy hours, events, or for his or her birthdays. A first-class loyalty program allows you to create custom groups for communication, which can assist you to identify customers who supported certain criteria. For instance, if you’re close to releasing a replacement premium menu item and need to let your big spenders know, your loyalty program should be ready to facilitate that communication.

The key to email and text marketing is meaningful exchange. If your customer likes your restaurant loyalty app enough to offer up their email address or telephone number, it’s your job to supply them with something useful reciprocally.

Encourage sign-ups through a loyalty program by offering a percentage off their current meal. If you ask them for information like their date of birth, confirm it’s clear that they get something on their birthday, sort of a free dessert. Then when it comes time to send your customer a text with the offer, they won’t desire you’ve invaded their space – they’ll desire they’ve gained something useful for trusting you with their information.

3. Collect Data on What Your Customers Want

Gamification and communication need another ingredient to really have an effect: customization. And once you know your customers, you’re truly within the realm of building meaningful relationships by personalizing their experience together with your best restaurant loyalty apps.

An effective loyalty program collecting data on how your customers are responding to promotional offers and gathering rewards. For instance, if most of your customers come on their birthdays to redeem their offers, you recognize you’ve got an attempt at getting them to spend more once they’re within the door. You will want to further gamify their birthday experience by offering them double the number of points if they spend a particular dollar amount at your restaurant on their birthday.

The possibilities are endless – but you would like data to ascertain how you’ll make the foremost of your loyalty program to drive business.

Creating a special customer experience is an art and a science – but ultimately it’s about making your customers feel special. An excellent loyalty program apps for restaurants uses data to inform you more about your customer so you’ll reward them in ways in which are meaningful to them.

Gamification, communication, and customization – these are the ingredients of a restaurant loyalty program that will keep your customers coming through your door and spending more once they’re there. Use technology to drive customer loyalty, and you’ll be ready to shelve your new customer marketing strategy for a time period.